Nov
7th
Fri
7th
JetBlue became the company it is today because of the down market. Penny-pinching folks of all stripes were drawn to their deal, which was, as my friend pointed out, “amazing!”
The Opportunity: What can we learn from this? In down markets, cheap, stylish products are in, and carrying airs about you is out. Can you build a product that appeals to the cheapskate in all of us?
— Jason Calacanis in a newsletter.
